Figaro 2000

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Figaro2000

Website Launch

About

Figaro2000

Figaro2000 is a premier barbershop situated in the heart of Bruchsal, Germany. Offering a vast array of hair services for both men and women, they have built a reputation for their exceptional work and attention to detail. With a team of skilled stylists, Figaro2000 provides the perfect blend of traditional barbering techniques with modern styles and trends.

New

Website

Figaro2000 hat vor kurzem eine neue Website veröffentlicht, um ihre Dienstleistungen und Preise besser zu kommunizieren und neue Kunden zu gewinnen. Die Website ist leicht zu navigieren und bietet alle notwendigen Informationen über die Dienstleistungen und Preise des Salons, so dass die Kunden leicht entscheiden können. Außerdem gibt es einen Teambereich, in dem die professionellen und erfahrenen Stylistinnen und Stylisten von Figaro2000 vorgestellt werden. Jeder Stylist ist mit einem eigenen Porträt und einem kurzen Lebenslauf vertreten, so dass die Kunden das Team kennenlernen und einen Stylisten auswählen können, der ihren Bedürfnissen am besten entspricht.

Visit figaro2000.de


Photography

In addition to the new website, Figaro2000 has also taken advantage of a professional photography session by me to create a visual representation of the salon and its team. The photographs showcase the salon’s modern and open design, with wide-angle lenses used to capture the spaciousness of the room.

The team photographs were taken with fixed focal lengths and wide aperture to focus on the stylists and highlight their professional appearance. These photographs are not only used on the website, but also on social media platforms. They help to give potential customers a sense of the salon’s atmosphere and the level of expertise of the stylists, which in turn can help to attract new customers. The use of professional photography has also helped to elevate the overall image of the salon and to give it a more polished and professional appearance.

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Chaotify

Geschrieben von Pfahli am . Veröffentlicht in Portfolio, Web Development. Schreibe einen Kommentar

Chaotify

Party App

About

the App

Chaotify assigns unique and entertaining tasks to each guest, encouraging them to interact with one another and break the ice.

The idea behind the app is simple: guests receive a task upon arriving at the party, which they must complete before the end of the evening. Tasks range from simple icebreakers to more challenging activities, and can be tailored to suit the theme and demographic of the party. Guests can also earn points for completing tasks, adding an element of competition to the event.

A truly mobile

party game

The app has been thoroughly tested and used successfully at weddings, featuring personalized data sets tailored to the specific bride and groom. It has received positive feedback from users and proven to be a hit at various events.

  • Web Technology

    The app is built entirely using web technologies such as HTML, CSS, and JavaScript, which enables it to run seamlessly on almost any device available, regardless of the operating system. This allows for wide-reaching compatibility and ease of use for users on different devices.

  • Offline Buffer

    By keeping the smaller datasets on the device itself, the app can be used even when offline, making it perfect for use in places where internet access is limited or non-existent.

  • 3D Design

    The app utilizes 3D effects and animations to give the illusion of a card being physically drawn by the user, adding an immersive and engaging experience.

  • Flexibility

    The app allows for easy customization of content, making it versatile and adaptable for specific uses and events, and can even be branded as a white-label app for professional and corporate events.

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Frisch & Tiefkühlkost

Geschrieben von Pfahli am . Veröffentlicht in Portfolio, Web Development. Schreibe einen Kommentar

F+T

Website Launch

About

F+T

Frisch- und Tiefkühlkost is a well-established business in the local food industry, known for their specialization in supplying fresh and frozen foods to a diverse range of clients. From restaurants to caterers and even individual customers, they have something to offer for everyone.

One of the things that sets Frisch- und Tiefkühlkost apart is their commitment to sourcing the freshest and highest-quality ingredients from  suppliers. This dedication to quality is evident in the wide variety of products they offer, from fresh vegetables, meats, and seafood to a range of specialty items and supplies.

New

Website

Due to the impact of Covid-19 on restaurants and events, the company urgently needed a website to attract new customers and showcase their wide range of food products. I developed a fresh and modern website that contains all the relevant information and their big product line.

I also redesigned and modernized their logo by vectorizing and simplifying it, while still preserving the recognizable design, so that they wouldn’t have to repaint their fleet.

Visit frisch-und-tiefkuehlkost.de


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TV Forst Website

Geschrieben von Pfahli am . Veröffentlicht in Media Design, Portfolio, Web Development. Schreibe einen Kommentar

TV Forst

Website Relaunch

About

the Club

TV Forst is a multi-sport club that caters to the needs of the people living in the region. They offer a wide range of sports options – over 12 different sports – for athletes of all ages, including children, youth, adults, and seniors.

Website

Relaunch

For the relaunch of TV Forst, I was given the task of consolidating all the different sports onto one website. Since many of the teams had their own dedicated websites, I wrote a plugin that automatically fetches posts through RSS to eliminate the need for duplicate work.

Visit tv-forst.de

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Motoball Open Air Festival

Geschrieben von Pfahli am . Veröffentlicht in Media Design, Portfolio, Web Development. Schreibe einen Kommentar

Motoball Open Air

Marketing & Merchandise

About

the Festival

Motoball Open Air Festival was a two-day event held at the regional Motoball Sports Club in Ubstadt-Weiher. The festival featured live music from two bands, a variety of food trucks, and a cocktail bar.
I was responsible for the overall design, marketing, and promotion of the event, as well as the creation and implementation of a visually appealing website that included an integrated digital ticketing system.

Logo, Design &

Promotion

  • Logo

    I designed a new logo that is timeless, versatile, and easy to reproduce. The design was kept simple, making it easy to place in different colors and print on a variety of merchandise.

  • Print

    To effectively promote the event across the region, a large number of posters, banners, and flyers were printed and strategically placed or distributed at popular locations.

  • Visualisation

    For the posters, I used a silhouette of the Motoball arena to create a direct association between the event location and the event, making it easy for people to recognize and remember.

  • Vivid Colors

    Orange was chosen as the main background color for the posters to create an eye-catching design. The orange gradient also resembles a sunset, which adds to the overall atmosphere of the event.




Website

Launch

The website was designed to align with the posters, featuring large pictures and a vintage image noise effect to convey the festival’s character and atmosphere. This helped to create a cohesive image across all promotional materials, making it easy for people to recognize and remember the event.

  • One-Pager

    All relevant information about the event can be easily found on the homepage, including the lineup, location, food trucks, partners, and more, making it easy for visitors to plan their visit and find all the information they need in one place.

  • Ticket System

    By integrating Eventim, we were able to seamlessly offer customers the ability to purchase tickets in the presale at a discounted price, providing a convenient and hassle-free experience for our visitors.

  • Countdown

    A prominent countdown on the website was displayed, which allowed visitors to see how much time was left until the start of the festival, building excitement and anticipation for the event.

  • Image Gallery

    After the event, a gallery was added to the website, allowing visitors to download pictures of the event or group photos of themselves, providing a lasting memory of their experience.


Visit fcforst.de


Social

Media

As this was the first time the festival was held, it was crucial to spread the word and promote the event on various platforms, to reach as many people as possible. We used different marketing strategies to reach our target audience, such as social media, flyers, posters, and word of mouth, to ensure that the event would be well attended.

  • Instagram

    We actively promoted our Instagram channel through a targeted ad campaign and on the channels of our partners, which helped us gain over 350 followers, providing a larger audience for future events and promotions.

    Visit Instagram

  • Facebook

    Facebook was an effective platform for promoting the event in local groups and through an ad campaign. Thanks to our efforts, we gained over 140 followers on Facebook, allowing us to reach an even larger audience and keep them informed about future events.

    Visit Facebook

  • WhatsApp

    In order to make it as easy as possible for our customers to ask questions about the event, we added a dedicated WhatsApp number. This way, people could reach us quickly and easily with any questions or concerns they had about the festival.

Custom

Merchandise

To give visitors the opportunity to wear some branded merchandise, I printed a wide range of different shirts, caps and bags with the logo in either dark blue or bright orange to fit the styling of the posters.

The logos were cut out of a heat transfer vinyl and applied with a heating press. In total over 250 products have been made this way.



Promo

Smart

To increase visibility and awareness of the event, we decided to wrap my car in orange and cover it with advertising. We also added weather-proof holders for flyers, so that passersby could take one with them.

The car was parked in different locations around the region and was also showcased at other events, such as games from the Motoball club and other local events. It was also used as a drop box for a raffle, where participants could enter to win tickets for the event.

Metrics

of the campaign

  • > 400

    Tickets sold

  • 383

    Followers on Instagram

  • 140

    Followers on Facebook

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Gemüsehof Schuch - Digital Farmers Market

Geschrieben von Pfahli am . Veröffentlicht in Allgemein, Media Design, Portfolio, Web Development. Schreibe einen Kommentar

Gemüsehof Schuch

Digital Farm Market

About

the Farm

Gemüsehof Schuch is a multi-generational, family-run vegetable farm located in the Palatine region of Germany. They specialize in growing and selling fresh, high-quality vegetables, not only to large supermarket chains, but also to restaurants and individual customers. The farm places a strong emphasis on sustainable and resource-saving growing methods, ensuring that their produce is not only delicious, but also ethically and environmentally responsible.

A modern

logo

To reflect the personal and sustainable nature of the farm, we chose to design a logo with a hand-drawn style, incorporating recycling paper textures in the background. This gives the logo a unique, rustic and environmentally friendly feel that represents the farm’s values and mission.

Farm market meets

online shop

I was hired to develop a new online shop for Gemüsehof Schuch, which would enable them to sell their fresh produce directly to individuals. The online shop allows customers to place orders online and pick up their purchases directly at the farm, saving valuable time for the employees who no longer have to maintain a dedicated store on the farm. This new online shop is a great addition to their business model and it allows them to reach more customers and expand their business.

  • WooCommerce

    I utilized WordPress and WooCommerce to create a robust solution for both the online shop and content management for Gemüsehof Schuch.

  • Deposit System

    To reduce waste and save on packaging, we integrated a deposit system for small crates that customers can use to transport their purchases. When customers place their next order, they can return the crates and receive their deposit back.

  • Custom Mails

    I implemented customized emails that provide customers with all the necessary information, including pickup times and location.

  • PayPal Connection

    To make the payment process more convenient for customers and reduce the need for handling cash on-site, I integrated PayPal as a payment platform.


Visit gemuesehof-schuch.de


Social

Media

To promote the shop and give customers a glimpse into the daily life of the farm, we set up Instagram and Facebook channels. These channels allow the farm to share pictures and videos of their products, their farm, and the process of growing vegetables. This also creates a more personal connection with the customers and helps to increase their brand awareness.

Promotional

Flyer

A flyer is a great resource for households in the region to learn about the farm’s online shop and how to easily place an order for fresh, locally sourced produce.

One of the most interesting aspect of this flyer is that it’s printed on 100% recycled paper, showcasing the farm’s commitment to sustainability and environmental responsibility. The farm is not only focused on providing high-quality vegetables but also on doing it in an ethical and sustainable way.

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FC Germania Forst Relaunch

Geschrieben von Pfahli am . Veröffentlicht in Media Design, Portfolio, Web Development. Schreibe einen Kommentar

FC Forst

Club Website Relaunch

About

the Club

FC Germania Forst is a local soccer club with over 15 teams and 1,000 members of all ages. The flow of information is vital to keep members and fans informed about games, practices, and events at the club. In the following sections, I’ll highlight some of the significant improvements and opportunities provided by the website relaunch.

A new design

for a new website

I made it my personal mission to create a new club image that can hold its own against even the largest clubs from the first and second leagues.

  • New Design

    The new fonts, clearer color guidelines, and subtle changes to the logo are elevating the club’s design to new heights.

  • Dynamic Content

    All content is dynamically sourced from various places and categorizes to minimize the need for redundant content management.

  • Large Images

    The use of large, high-quality images enhances visual appeal and helps to grab the attention of visitors.

  • Simplified Menus

    To improve usability, the menus have been streamlined to give visitors faster access to the content they are looking for.


Visit fcforst.de


Responsive

Design

For soccer clubs, it’s essential to be easily accessible on the go, as fans want to stay up-to-date with the latest results, read articles and learn more about the team. A significant focus of the changes in user experience was to optimize the interface for seamless adaptation between different screen sizes.

  • Adaptive Grid

    All posts are displayed in a grid that is easily adaptable to different screen sizes by adjusting the number of columns.

  • Large Buttons

    All buttons are large and easy to press with a finger, as well as clearly labeled with their intended function.

  • Filters

    To reduce the need for scrolling through a large number of posts, filters were introduced that allow users to easily sort through the most important categories.

  • Space for Sponsors

    A significant portion of the club’s income comes from sponsors, so it was essential to provide better visibility for their logos and ads on the website, while still keeping the main focus on the content.

Dynamic

Game results

Manually maintaining match results, league tables, and statistics for each team would be a monumental task for the volunteer members of the club. To alleviate this burden, I utilized an API from a regional soccer platform to load all important content dynamically and in real-time .

This allows visitors to access the latest match, a schedule of all past and future matches, league tables, and player statistics such as goals scored, red cards, and additional information.


Germanen

Cloud

Another crucial aspect of the relaunch was the integration of a locally hosted Nextcloud into the club’s operations. This enables active members to create and share documents, access their email, and manage calendars.

Additionally, the Nextcloud is connected to the CMS via oAuth 2.0, providing cross-platform access with a single account and a streamlined user management.

Metrics

after Launch

  • 82.6%

    More Visitors*

  • 2:43s

    Average Session Duration*

  • 3.4

    Pageviews/Session*

  • 92%

    SEO Score**

  • 100%

    Best Practices**

  • 92%

    Accessibility**

* In the first three months, compared to the previous website in the last three months (Bots excluded)
** Google Lighthouse Score (Desktop)

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Markus Pfahler
Röhringstraße 2a
76698 Ubstadt-Weiher

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