Frisch- und Tiefkühlkost is a well-established business in the local food industry, known for their specialization in supplying fresh and frozen foods to a diverse range of clients. From restaurants to caterers and even individual customers, they have something to offer for everyone.
One of the things that sets Frisch- und Tiefkühlkost apart is their commitment to sourcing the freshest and highest-quality ingredients from suppliers. This dedication to quality is evident in the wide variety of products they offer, from fresh vegetables, meats, and seafood to a range of specialty items and supplies.
New
Website
Due to the impact of Covid-19 on restaurants and events, the company urgently needed a website to attract new customers and showcase their wide range of food products. I developed a fresh and modern website that contains all the relevant information and their big product line.
I also redesigned and modernized their logo by vectorizing and simplifying it, while still preserving the recognizable design, so that they wouldn’t have to repaint their fleet.
The Hegelmann Group is a global logistics company with a strong presence in Europe, North America and Asia. They operate a large fleet of over 5,000 trucks and a team of over 11,000 employees, making them a significant player in the transportation industry. Their core business is to provide efficient and reliable logistics services to customers across the globe. With their extensive resources and experienced personnel, they are able to handle a wide range of transportation needs and deliver goods on time, every time. Overall, they are a reputable and reputable player in the logistics sector.
A gamechanging
CSR-Report
In 2021, I was tasked with the important responsibility of compiling and designing a comprehensive CSR report for the entire company. The goal of this report was to effectively communicate all of the company’s sustainable and social initiatives that were carried out over the past two years since their first CSR report. I was in charge of gathering all of the necessary content, as well as writing the texts and selecting the appropriate images to include in the report. It was a challenging but rewarding experience to be able to showcase the company’s commitment to making a positive impact on society and the environment.
TV Forst is a multi-sport club that caters to the needs of the people living in the region. They offer a wide range of sports options – over 12 different sports – for athletes of all ages, including children, youth, adults, and seniors.
Website
Relaunch
For the relaunch of TV Forst, I was given the task of consolidating all the different sports onto one website. Since many of the teams had their own dedicated websites, I wrote a plugin that automatically fetches posts through RSS to eliminate the need for duplicate work.
Motoball Open Air Festival was a two-day event held at the regional Motoball Sports Club in Ubstadt-Weiher. The festival featured live music from two bands, a variety of food trucks, and a cocktail bar.
I was responsible for the overall design, marketing, and promotion of the event, as well as the creation and implementation of a visually appealing website that included an integrated digital ticketing system.
Logo, Design &
Promotion
Logo
I designed a new logo that is timeless, versatile, and easy to reproduce. The design was kept simple, making it easy to place in different colors and print on a variety of merchandise.
Print
To effectively promote the event across the region, a large number of posters, banners, and flyers were printed and strategically placed or distributed at popular locations.
Visualisation
For the posters, I used a silhouette of the Motoball arena to create a direct association between the event location and the event, making it easy for people to recognize and remember.
Vivid Colors
Orange was chosen as the main background color for the posters to create an eye-catching design. The orange gradient also resembles a sunset, which adds to the overall atmosphere of the event.
Website
Launch
The website was designed to align with the posters, featuring large pictures and a vintage image noise effect to convey the festival’s character and atmosphere. This helped to create a cohesive image across all promotional materials, making it easy for people to recognize and remember the event.
One-Pager
All relevant information about the event can be easily found on the homepage, including the lineup, location, food trucks, partners, and more, making it easy for visitors to plan their visit and find all the information they need in one place.
Ticket System
By integrating Eventim, we were able to seamlessly offer customers the ability to purchase tickets in the presale at a discounted price, providing a convenient and hassle-free experience for our visitors.
Countdown
A prominent countdown on the website was displayed, which allowed visitors to see how much time was left until the start of the festival, building excitement and anticipation for the event.
Image Gallery
After the event, a gallery was added to the website, allowing visitors to download pictures of the event or group photos of themselves, providing a lasting memory of their experience.
As this was the first time the festival was held, it was crucial to spread the word and promote the event on various platforms, to reach as many people as possible. We used different marketing strategies to reach our target audience, such as social media, flyers, posters, and word of mouth, to ensure that the event would be well attended.
Instagram
We actively promoted our Instagram channel through a targeted ad campaign and on the channels of our partners, which helped us gain over 350 followers, providing a larger audience for future events and promotions.
Facebook was an effective platform for promoting the event in local groups and through an ad campaign. Thanks to our efforts, we gained over 140 followers on Facebook, allowing us to reach an even larger audience and keep them informed about future events.
In order to make it as easy as possible for our customers to ask questions about the event, we added a dedicated WhatsApp number. This way, people could reach us quickly and easily with any questions or concerns they had about the festival.
Custom
Merchandise
To give visitors the opportunity to wear some branded merchandise, I printed a wide range of different shirts, caps and bags with the logo in either dark blue or bright orange to fit the styling of the posters.
The logos were cut out of a heat transfer vinyl and applied with a heating press. In total over 250 products have been made this way.
Promo
Smart
To increase visibility and awareness of the event, we decided to wrap my car in orange and cover it with advertising. We also added weather-proof holders for flyers, so that passersby could take one with them.
The car was parked in different locations around the region and was also showcased at other events, such as games from the Motoball club and other local events. It was also used as a drop box for a raffle, where participants could enter to win tickets for the event.
ticker. is a cutting-edge web studio production concept aimed at informing young people about critical issues.
The pilot episode focuses on “Article 13” of the European Union and examines the various impacts it has on the creative industry.
A Design
to stand out
I was responsible for the visual design of the show. After presenting several options and directions, the team decided to adopt a glitch aesthetic approach. I then refined this aesthetic and incorporated it into all the animations used throughout the show.
Logo
The logo for the show was designed to be simple yet effective, with the name of the show prominently featured. To give it a unique touch, I incorporated a wifi-style detail on the “t” to represent the web show aspect of the production. This subtle nod to the digital nature of the show helped to make the logo immediately recognizable and memorable.
Signet
The signet minimizes the logo to the letter ‘t’ and is used as an overlay element as well as a logo for social media and other formats that require a simpler logo.
Glitch Effect
The glitch effect on the logo is achieved by separating it into its base colors (red, green, blue), shifting them and using a negative multiplication effect to create a white center. This technique adds a dynamic and modern feel to the logo, fitting the web show format of the production.
Background Glitches
The backgrounds for the show were created using analog TV glitches and distortions similar to those found on a tube television, in order to create a stark contrast with the web-based format of the show.
Green Screen
Keying
Green screen keying is a technique used in video production to superimpose a subject onto a different background. The subject is filmed or photographed in front of a green screen, and the green background is then replaced with a different image or video in post-production. This can be used to create the illusion of a subject being in a different location or to add special effects to a scene.
In our case, we used this technique to create a humorous video about a man representing the Internet, who lives in the void and shares his perspective on the topic with the studio guest. I was responsible for the keying and animation of this clip, ensuring that the final product was seamless and visually appealing.
Motion
Graphics
To explain the concept of Article 13, I created a short explanatory video using animated illustrations. All animations were created using Adobe AfterEffects in conjunction with Adobe Illustrator. We also included a professional voice-over and precisely synced the animations to the audio cues.
Primary
Camera Man
As the primary cameraman for this small live web show, I was responsible for capturing all the action on set. I operated the camera, which had a teleprompter attached, and made sure to frame the shot and focus on the right subject to create visually stunning and engaging footage. I was able to respond quickly and smoothly to requests from the show’s director, moving between different camera angles and positions with ease, ensuring that the final product was polished and professional. My work behind the camera greatly contributed to the success of the show and the positive feedback it received from viewers.
Gemüsehof Schuch is a multi-generational, family-run vegetable farm located in the Palatine region of Germany. They specialize in growing and selling fresh, high-quality vegetables, not only to large supermarket chains, but also to restaurants and individual customers. The farm places a strong emphasis on sustainable and resource-saving growing methods, ensuring that their produce is not only delicious, but also ethically and environmentally responsible.
A modern
logo
To reflect the personal and sustainable nature of the farm, we chose to design a logo with a hand-drawn style, incorporating recycling paper textures in the background. This gives the logo a unique, rustic and environmentally friendly feel that represents the farm’s values and mission.
Farm market meets
online shop
I was hired to develop a new online shop for Gemüsehof Schuch, which would enable them to sell their fresh produce directly to individuals. The online shop allows customers to place orders online and pick up their purchases directly at the farm, saving valuable time for the employees who no longer have to maintain a dedicated store on the farm. This new online shop is a great addition to their business model and it allows them to reach more customers and expand their business.
WooCommerce
I utilized WordPress and WooCommerce to create a robust solution for both the online shop and content management for Gemüsehof Schuch.
Deposit System
To reduce waste and save on packaging, we integrated a deposit system for small crates that customers can use to transport their purchases. When customers place their next order, they can return the crates and receive their deposit back.
Custom Mails
I implemented customized emails that provide customers with all the necessary information, including pickup times and location.
PayPal Connection
To make the payment process more convenient for customers and reduce the need for handling cash on-site, I integrated PayPal as a payment platform.
To promote the shop and give customers a glimpse into the daily life of the farm, we set up Instagram and Facebook channels. These channels allow the farm to share pictures and videos of their products, their farm, and the process of growing vegetables. This also creates a more personal connection with the customers and helps to increase their brand awareness.
A flyer is a great resource for households in the region to learn about the farm’s online shop and how to easily place an order for fresh, locally sourced produce.
One of the most interesting aspect of this flyer is that it’s printed on 100% recycled paper, showcasing the farm’s commitment to sustainability and environmental responsibility. The farm is not only focused on providing high-quality vegetables but also on doing it in an ethical and sustainable way.
FC Germania Forst is a local soccer club with over 15 teams and 1,000 members of all ages. The flow of information is vital to keep members and fans informed about games, practices, and events at the club. In the following sections, I’ll highlight some of the significant improvements and opportunities provided by the website relaunch.
A new design
for a new website
I made it my personal mission to create a new club image that can hold its own against even the largest clubs from the first and second leagues.
New Design
The new fonts, clearer color guidelines, and subtle changes to the logo are elevating the club’s design to new heights.
Dynamic Content
All content is dynamically sourced from various places and categorizes to minimize the need for redundant content management.
Large Images
The use of large, high-quality images enhances visual appeal and helps to grab the attention of visitors.
Simplified Menus
To improve usability, the menus have been streamlined to give visitors faster access to the content they are looking for.
For soccer clubs, it’s essential to be easily accessible on the go, as fans want to stay up-to-date with the latest results, read articles and learn more about the team. A significant focus of the changes in user experience was to optimize the interface for seamless adaptation between different screen sizes.
Adaptive Grid
All posts are displayed in a grid that is easily adaptable to different screen sizes by adjusting the number of columns.
Large Buttons
All buttons are large and easy to press with a finger, as well as clearly labeled with their intended function.
Filters
To reduce the need for scrolling through a large number of posts, filters were introduced that allow users to easily sort through the most important categories.
Space for Sponsors
A significant portion of the club’s income comes from sponsors, so it was essential to provide better visibility for their logos and ads on the website, while still keeping the main focus on the content.
Dynamic
Game results
Manually maintaining match results, league tables, and statistics for each team would be a monumental task for the volunteer members of the club. To alleviate this burden, I utilized an API from a regional soccer platform to load all important content dynamically and in real-time .
This allows visitors to access the latest match, a schedule of all past and future matches, league tables, and player statistics such as goals scored, red cards, and additional information.
Germanen
Cloud
Another crucial aspect of the relaunch was the integration of a locally hosted Nextcloud into the club’s operations. This enables active members to create and share documents, access their email, and manage calendars.
Additionally, the Nextcloud is connected to the CMS via oAuth 2.0, providing cross-platform access with a single account and a streamlined user management.
Metrics
after Launch
82.6%
More Visitors*
2:43s
Average Session Duration*
3.4
Pageviews/Session*
92%
SEO Score**
100%
Best Practices**
92%
Accessibility**
* In the first three months, compared to the previous website in the last three months (Bots excluded) ** Google Lighthouse Score (Desktop)
