Gemüsehof Schuch – Digital Farmers Market
Gemüsehof Schuch
Digital Farm Market
About
the Farm
Gemüsehof Schuch is a multi-generational, family-run vegetable farm located in the Palatine region of Germany. They specialize in growing and selling fresh, high-quality vegetables, not only to large supermarket chains, but also to restaurants and individual customers. The farm places a strong emphasis on sustainable and resource-saving growing methods, ensuring that their produce is not only delicious, but also ethically and environmentally responsible.
A modern
logo
Farm market meets
online shop
I was hired to develop a new online shop for Gemüsehof Schuch, which would enable them to sell their fresh produce directly to individuals. The online shop allows customers to place orders online and pick up their purchases directly at the farm, saving valuable time for the employees who no longer have to maintain a dedicated store on the farm. This new online shop is a great addition to their business model and it allows them to reach more customers and expand their business.
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WooCommerce
I utilized WordPress and WooCommerce to create a robust solution for both the online shop and content management for Gemüsehof Schuch.
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Deposit System
To reduce waste and save on packaging, we integrated a deposit system for small crates that customers can use to transport their purchases. When customers place their next order, they can return the crates and receive their deposit back.
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Custom Mails
I implemented customized emails that provide customers with all the necessary information, including pickup times and location.
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PayPal Connection
To make the payment process more convenient for customers and reduce the need for handling cash on-site, I integrated PayPal as a payment platform.
Social
Media
To promote the shop and give customers a glimpse into the daily life of the farm, we set up Instagram and Facebook channels. These channels allow the farm to share pictures and videos of their products, their farm, and the process of growing vegetables. This also creates a more personal connection with the customers and helps to increase their brand awareness.
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300
Followers on Instagram
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140
Followers on Facebook
Promotional
Flyer
A flyer is a great resource for households in the region to learn about the farm’s online shop and how to easily place an order for fresh, locally sourced produce.
One of the most interesting aspect of this flyer is that it’s printed on 100% recycled paper, showcasing the farm’s commitment to sustainability and environmental responsibility. The farm is not only focused on providing high-quality vegetables but also on doing it in an ethical and sustainable way.
